The team at Ground Force International are great; with exceptional customer service, and a great product range. I use their thermal scopes and monoculars in remote rugged locations in Outback Queensland, and can verify they are reliable and up for the job.
The Ground Force Model
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Quality Without Compromise
We work exclusively with trusted manufacturers and proven suppliers to build a considered house of brands designed to perform and endure. Every product we distribute is selected for reliability, innovation, and long term relevance in the Australian outdoors.
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Service as a Standard
Strong relationships, both internal and external, are the foundation of the service we deliver. From product education to after sales support, our team operates with care and consistency across every interaction by leading with knowledge, responsiveness, and accountability.
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A Network Built to Last
We exist to elevate brands beyond distribution. By combining expert guidance, strategic marketing, and dependable service, we create momentum and trust for our partners, and lasting value for the customers who rely on the products we bring to market.
Leading with Practical Knowledge
We believe trust is built through quality, clarity, and consistency. That’s why we invest in accurate, practical guidance delivered through virtual product demonstrations led by our industry leading sales representatives. These videos are designed to support dealer training and customer education alike, ensuring products are understood, represented with integrity, and trusted beyond the point of sale.
Backing Our Network
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Protecting Brand Value
We work closely with our suppliers to represent their brands with integrity, consistency, and respect for long term value. From global trade show support and product education to controlled distribution and brand positioning, we ensure the products we bring to market are presented accurately and aligned with the standards they were built on.
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Backing Retail Performance
We back our dealer network with consistent support designed to drive real performance in store. We work closely with the businesses that bring our brands to life, recognising excellence and supporting long-term success. We also give back through donations and initiatives that support the communities our dealers operate in.
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Rewarding our Community
We celebrate and support our customers by building meaningful experiences around the products they rely on in the field. Through events, education, merchandise and giveaways, we create opportunities for genuine connection. Guided by our service standards, every interaction is designed to leave a lasting impression.
Frequently Asked Questions
For Customers
I want to shop in person. How do I find my local Ground Force dealer?
I want to shop in person. How do I find my local Ground Force dealer?
Ground Force works with a trusted network of authorised dealers across Australia. To find a store near you, visit our Find a Dealer page or contact our team and we’ll point you to the nearest authorised retailer carrying the product you’re looking for.
The product I want isn’t in stock at my local dealer. Can I buy it directly?
The product I want isn’t in stock at my local dealer. Can I buy it directly?
Yes. If a product is unavailable through your local dealer, you’re welcome to purchase directly through the Ground Force website. We continue to support our dealer network while ensuring customers can access the gear they need, when they need it.
For Dealers
How do I join the authorised Ground Force dealer network?
How do I join the authorised Ground Force dealer network?
We partner with retail businesses that share our commitment to quality products, service standards, and long-term brand building. To enquire about becoming an authorised Ground Force dealer, get in touch with our wholesale team via the Contact Us tab, and we’ll guide you through the application process.
How does Ground Force support our store with selling to customers?
How does Ground Force support our store with selling to customers?
Ground Force actively invests in brand awareness and demand generation through marketing, education, and content that drives customers into store. We support our dealers with product training, assets, launches, and ongoing campaign activity designed to help convert brand interest into in-store sales.
